Samsung dethrones Xiaomi to become India's biggest smartphone brand in Q3 2020

According to the latest numbers from market analysis firm Counterpoint Research, Samsung’s achieved an impressive 32% year-on-year growth during Q3 2020 to become India’s leading smartphone brand. The South Korean firm managed to grab a 24% share of the market, while Xiaomi slipped to the second spot and its market share was 23%.

Samsung was reportedly the fastest to recover from the COVID-19 dent. The company’s strong performance resulted from multiple strategies, including effective supply chain management, the launch of good mid-range models, and touching of various price points. The company aggressively pushed its smartphones in the online market, and its online contribution to the business was the highest. Anti-Chinese sentiment could also be one of the factors for Samsung’s impressive growth in the country.

Vivo was the third-biggest smartphone brand in India with a market share of 16%, while Realme and OPPO grabbed the fourth and fifth positions with a market share of 15% and 10%, respectively. In the value flagship segment ($400 to $600), OnePlus remained at the top position. Apple did well in the premium segment, thanks to strong sales of the iPhone 11 and the iPhone SE 2020.

Abhijeet Mishra / SamMobile