Samsung was Western Europe's biggest smartphone brand in Q1 2020

According to a report from market research firm Canalys, Samsung was the biggest smartphone brand in Western Europe during the first quarter of 2020. The company had a market share of 37 percent in the region, finishing above Apple, Huawei, Xiaomi, and HMD Global. However, that was still a 21 percent drop compared to Q1 2019 numbers. It was revealed that the Galaxy A51 was the third best-selling smartphone in the world.

Apple, Huawei, Xiaomi, and HMD Global managed to capture 24 percent, 18 percent, 10 percent, and 2 percent shares of the market, respectively. While sales of most other OEMs dropped during Q1 2020, Xiaomi showcased a staggering 79 percent rise in its market share compared to Q1 2019. Moreover, in a few markets like Spain, Xiaomi managed to beat Samsung to become the biggest brand. This could be a sign that Samsung needs to do better.

Sales of the Galaxy S20 series has been disappointing so far, to say the least. Since the record-breaking sales (80 million) of the Galaxy S4 in 2013, sales of the Galaxy S series have been dropping with each passing year. There’s light at the end of the tunnel, though. Despite its $1,380 price tag, the Galaxy Z Flip has been a bigger hit than Samsung anticipated, and the company plans to launch more foldable phones in the future.

Abhijeet Mishra / SamMobile